What is the best way to launch a trade exhibition that brings urban planners, transport operators and solution providers together? LTA needed a launch piece that would set the tone for their annual exhibition focused on innovative solutions for urban transport.
We felt that a dance performance with real time, interactive animation would bring forth the theme of ‘Innovation’ and allow the audience to experience a simulation of LTA’s vision for Singapore. The idea was to showcase a possible future and connection between Singapore and the rest of Asia via urban transportation. Hence, we produced the animation and brought the dancers into an animated space with live interaction at full scale. The scale of screens are at about 80m long. The animation style was meant to match the current design CI that the LTA had originally created.
It was an overwhelming success and clients were very happy with the launch piece.